How to Survive While Driving in Exhausting Heat

Long and hot summer days are a perfect time for adventures, and your car is definitely in want of a cool drive. You’ve bought new summer tyres, planned your itinerary in details, and packed your belonging…but you still aren’t ready enough to hit the road. Travelling by car in a trying heat requires much more More »

The Best Outdoor Adventures in California

Although states like Hawaii, Alaska, Oregon, Montana and Florida are hailed for their wide array of outdoor adventures, the massive state of California also has plenty to offer nature lovers.   From pristine mountain lakes and flourishing redwood forests to sunny beaches and sandy desert dunes, these are the best spots for outdoor exploration in More »

The Beauty of Okinawa Japan

I must admit, I don’t know a lot about Japan. It’s on my bucket list to be sure, but beyond Geishas, snow monkeys, and the bright lights of Tokyo, I’m not that fully versed in the country and what else it has to offer. Blame it on action films and nature documentaries, but the Western More »

Tag Archives: Departure Roulette

Would you play Departure Roulette?

heineken_departure_roulette

Heineken Departure Roulette

The folks at Heineken have come up with an inventive marketing campaign offering free flights to anywhere in the world. But there’s a catch — you have to drop your current travel plans, you don’t know where you are going, and you have to leave right now.

Heineken set themselves up in Terminal 8 at JFK airport and asked travellers to play Departure Roulette. Most travellers said no, but for those that did, some very interesting trips awaited them — including flights to Thailand, Cyprus, and Portugal.

Take a look at the video and then let us know in the comments below if you think this would be your sort of thing. Would you let fate (or in this case a giant spinning board) decide where you head to next? Would you push the button?