Heineken Departure Roulette
The folks at Heineken have come up with an inventive marketing campaign offering free flights to anywhere in the world. But there’s a catch — you have to drop your current travel plans, you don’t know where you are going, and you have to leave right now.
Heineken set themselves up in Terminal 8 at JFK airport and asked travellers to play Departure Roulette. Most travellers said no, but for those that did, some very interesting trips awaited them — including flights to Thailand, Cyprus, and Portugal.
Take a look at the video and then let us know in the comments below if you think this would be your sort of thing. Would you let fate (or in this case a giant spinning board) decide where you head to next? Would you push the button?